🎯 Bold, Bright, and Bronx: A Winning Design Identity

🏆 Indigo Design Award’s 2023 Graphic Design of the Year, “By The Bronx, For The Bronx” for the Bronx Museum, is a fresh and forward-thinking take on one of New York City’s most dynamic and diverse neighborhoods. 

🎨 Forward-thinking design company Team used colorful, bold sans serif typography to echo The Bronx’s unapologetic style, juxtaposing it against contemporary artwork, photography, and visual exhibits. The result is an effect that’s truly emblematic of The Bronx: a bit gritty, confident, and wholly unique. 

🎨 The brand also reflects The Bronx Museum’s fundamental mission: to use art as a tool to create social justice and prompt visitors to expand their horizons and challenge the status quo through thought-provoking exhibits. The museum also highlights underrepresented artists, and admission is complimentary. 

🎨 Team’s unmistakable typography and style are rooted in the idea of “free art for all.” While the stark branding makes a statement about The Bronx’s proud tenacity, it also doesn’t detract from the art itself. Instead, it works harmoniously with the other visual elements, a microcosm of the harmonious blend of seemingly disparate design and culture that The Bronx stands for.

🎯 Does your graphic design tell a story, embody a place, or promote a concept in an elegant and powerful way? We’d love to champion your work.