🧭 From Concept to Recognition: Indigo’s 3 Winning Rebrands

🧭 Solid branding is the foundational stone of any business, but sometimes brands get tired, go out of fashion, or simply don’t represent their products as well as they once could. Rebranding is a critical part of design, and these five Indigo Design winners knock it out of the park with on-point, memorable, and creative campaigns.

♻️ Washen Brand Identity

Triple Indigo Design Award gold winners Belbrd were tasked with rebranding a beloved car wash that had been serving its neighborhood for two decades and changing its name from Clean and Bright to Washen.

Belbrd focused on a few dynamic details: a bright yellow-hued “W” against a black background and promotional materials that highlighted Washen’s continued commitment to the community. Clever loyalty program cards with perforated “W”s in Washen’s signature font and print materials that emphasize Washen’s commitment to excellence and passion for the job resonate perfectly.

♻️ Essential Catering and Events

Little Village Creative took home a lot of awards in 2025, including a Gold in Branding for Graphic Design for Essential Catering & Events. The campaign masterfully uses rich Kelly green, blood orange, and burgundy to create a lush, deeply saturated color palette that’s the ideal backdrop for Essential Catering & Event’s culinary photographs.

The font strikes an ideal balance between charming and structured, and the photography is stunning, crisp, and full of to-die-for delicacies. In a world of caterers, Essential Catering & Events is an experience.

♻️ Heard Creative

Heard Creative took home gold for their own company rebrand, featuring a smart and unexpected color palette of black, burgundy, and sky blue, and whimsical designs including a large-eared rabbit and bicycle. The new logo is simple but highly effective: “Heard” in stark white letters against a deep burgundy background that gels marvelously with the light blue elements.

The campaign says that Heard Creative can have fun but knows what it’s doing when it comes to the serious business of design. It’s playful but polished.

📌 And here's a reminder for you to submit your work before the Early Bird Deadline on September 30th!